Make it mean Something, Or don’t Make it at all*

Multi-disciplinary designer working across brand, image, and object.

Mehul as a child

Hi,
My name
is Mehul.

I am a real person who is finally making an effort to have a digital presence, hence ‘mehul’s online.’

This website is one of my experiments in visual storytelling, and also my portfolio of similar work I have done with and for others, using their voice.

I create to be remembered. And over the course of the past few years, I have been figuring out how to design a brand, an object, or an image in a way that it becomes an unforgettable experience for the consumer.

This is how my brain works.

An illustrated four-step map of how Mehul works: context, research, experimentation, delivery
More about me here

Good design is memorable, because it is emotional*

*for the person who is experiencing it — your consumer, and hence the designer as well.

Ready to
break the grid?

LET’S TALK